Michelle Young is a leading editorial photographer in Sydney, with her artistic portrait photography stemming from a career as a fashion photographer.
To understand Michelle’s art and what we do here at MY Portraiture, fashion photography must also be understood. Michelle’s work in artistic portrait photography is so unique because of her distinct eye for beauty, movement and emotion.
The History of Fashion Photography
The earliest known fashion photographs date all the way back to the 1850s in the court of the last French monarch, Napoleon III. Although, photography as an advertising tool wasn’t popularised until fashion itself became widely more accessible in the early 1900s.
Harper’s Bazaar and Vogue, the first fashion magazines both founded in the late 1800s, initially featured fashion through hand-drawn illustrations and it was not until 1913 that Vogue hired a photographer to shoot portraits of models, actresses and aristocrats that photographs were used in fashion editorials.
Thanks to photography, during the 1920s and 1930s labels such as Balenciaga and Chanel became known for their distinct styles and photographers began flocking to the fashion centre at the time, Paris.
From here, fashion photography came into itself as an important aspect to fashion. Society changed through the decades, and with it the images people chose to use to represent themselves.
The Purpose of Fashion Photography
The idea behind fashion photography was to create something one-of-a-kind that will grab people’s eye and stay with them.
Fashion photography is the most rapidly evolving genre of photography. It’s always changing, adapting and developing and can only capture a fleeting moment in time, even though it’s one of the most consumed and popular forms of photography.
Fashion photography is all about superb aesthetic sense, to understand every element inside the frame and make a conscious and well thought out choice behind each of them.
Different Types of Fashion Photographer Sydney
If you consider the breadth of styles and subgenres of fashion, there’s no doubt there are categories under the umbrella of fashion photography. Here’s some of the best known:
High fashion
Alternative
Editorial
Beauty editorial
Street fashion
Catalogue
Runway
Lookbook
Advertising
Glamour
Book an Editorial Photographer in Sydney
To book your fashion photography session, or for more information on MY Portraiture’s services, contact our team today.